Nike London: On air
In celebration of Nike Airmax day, Nike invited me down to White Rabbit studios in Shoreditch to work on producing the next airmax silhouette to represent London. I took it further by creating a marketing and design strategy that takes cues from modern editorial design and hosts an extensive number of assets — from live action, 3D, typographical design, right the way through to cel animation.
Skepta famous UK grime artist and fashion connoisseur
Courtney Daily is the Nike VP Creative Director of Colour and Design
The influential streetwear designer Alexandra Hackett, also known as MiniSwoosh
Nate Jobe Nike senior design director
Mr. Bailey founder of Concept Kicks
Initial Design Focus:
CAD, Photoshop, Illustrator, Premiere Pro, After Effects.